Accelerator Platform
All-in-One Restaurant Performance Dashboard and CRM
THE CHALLENGE
What needed solving.
The Restaurant Accelerator program needed a single platform where clients could see exactly how their ad spend was performing across every channel, how their revenue compared to baseline, and manage their customer relationships, without needing to log into five separate tools.
THE SOLUTION
What we built.
Built a custom SaaS dashboard connecting Meta Ads, Google Ads, TikTok, and POS system data into one client-facing interface. The platform shows real-time and historical performance: total revenue, ad spend, Marketing Efficiency Ratio (MER), incremental ROAS, leads, CPL, impressions, clicks, CTR, CPC, and CPM. Revenue is broken down by source (in-store, takeaway, online, UberEats). A weekly ledger calculates above-baseline revenue and the 33% Adelaide Socials share automatically. Campaign-level breakdowns show individual ad set performance. A full CRM is integrated with Klaviyo API connections for email and SMS marketing. Each Accelerator client has their own login and sees only their data in real time.
THE RESULT
What happened.
Every Accelerator client has full transparency into their performance. The platform handles weekly revenue reconciliation and invoicing automatically.
TECH STACK
SERVICES
PLATFORM FEATURES
What the dashboard includes.
Every Accelerator client gets a private login to their own real-time dashboard. Here's what's inside.
Revenue Overview
Total revenue broken down by source - in-store, takeaway, online, and UberEats - with week-on-week comparisons.
Ad Performance
Meta, Google, and TikTok ad data in one view. Spend, impressions, clicks, CTR, CPC, CPM, leads, and CPL.
Marketing Efficiency Ratio
MER and incremental ROAS calculated automatically across all channels. No manual spreadsheets.
Weekly Ledger
Above-baseline revenue tracked weekly. The 33% Adelaide Socials share is calculated and invoiced automatically.
Campaign Breakdowns
Drill into individual campaigns and ad sets to see exactly what is driving results.
CRM & Customer Database
Full customer relationship management with segmentation, contact history, and notes.
Klaviyo Integration
Email and SMS marketing connected directly. Build lists, trigger flows, and track results without leaving the platform.
Private Client Logins
Each client has their own login. They see only their data - no shared dashboards, no data leaks.
Real-Time Data
Platform syncs live with connected ad accounts and POS systems. Always up to date.