BLK MRKT Coffee
Shopify E-Commerce with Blend Quiz, Subscriptions and Email Automation
THE CHALLENGE
What needed solving.
BLK MRKT Coffee was selling a premium product without the e-commerce infrastructure to match. They needed a platform built for subscription orders, automated cart recovery, wholesale enquiries, and a way to guide new customers to the right blend before they gave up and left.
THE SOLUTION
What we built.
Shopify e-commerce build covering Homepage, Products with full upload, Collections, FAQ, Contact, T&Cs, Privacy Policy, Meet Your Roasters, Supplier, Wholesale, and Equipment pages. Integration of all existing blog content. GA4 and Search Console setup. Subscription package creation for recurring bean orders. Abandoned cart and abandoned checkout email automation. Pop-up setup for new subscriptions and discounts. Checkout pop-up for upsells. We also built and embedded a 'Take The Blend Quiz' using Typeform: an interactive product recommendation quiz that guides customers to the right blend based on their brew preferences. Connected to email marketing automation with flows for quiz completion, abandoned cart, and post-purchase follow-up.
THE RESULT
What happened.
A complete e-commerce operation from day one. Subscription revenue running automatically. Abandoned cart recovery active from launch. The Blend Quiz converting undecided visitors into customers by pointing them to the right product. Every post-purchase and abandonment flow in place.
TECH STACK
SERVICES