Marino Fine Foods
Behind-the-Product Social Media for an Artisan Italian Smallgoods Brand
THE CHALLENGE
What needed solving.
Marino Fine Foods produces traditional Italian smallgoods from scratch: salumi, chemical nitrate-free salami, N'Duja, Wagyu Bresaola, and a full range of cured meats built on real craft and Italian tradition. That story is invisible if you just photograph the finished product. They needed content that showed how the products are made and why the process matters.
THE SOLUTION
What we built.
We run multiple shoots per month across Marino's production locations, following the process from start to finish. The content captures how each product is actually made: the curing, the preparation, the attention at every stage that separates what Marino produces from anything on a supermarket shelf. Social media management builds around that process-driven storytelling, giving each product a narrative rather than just a photo. Content is planned around the production calendar: what is being made, what season it suits, and what the audience needs to see at each stage of the purchase journey.
THE RESULT
What happened.
A social media presence that shows how Marino's products are made, not just what they look like. The behind-the-production content builds the case for the craft and traditions behind each product, connecting the brand to both retail customers and wholesale partners.
TECH STACK
SERVICES